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ABOUT US
At VariLeer, we believe leather straps are not just for dress watches—they can elevate sports watches too. Whether it’s a timeless Rolex, the iconic Omega Speedmaster, or the playful MoonSwatch, our straps transform your watch, making it feel like a completely new piece. A beautifully crafted leather strap adds sophistication while enhancing the unique character of your timepiece, all without compromising its bold and adventurous spirit.
Our story
VariLeer started out of frustration. Thomas, our founder and an avid watch collector, was disappointed by the lack of premium leather straps for his own Rolex. He wanted something more: a strap that was not only functional but also enhanced the watch’s elegance and seamlessly fit the case. This led to the creation of VariLeer in 2019.
Initially focusing on Rolex watches, VariLeer quickly gained attention for its unique curved end leather straps, which perfectly align with the watch case. To ensure the best possible fit and finish, we sent the actual watches to our artisans, carefully collaborating with them throughout the process. These straps transform the look and feel of any timepiece—breaking the misconception that leather doesn’t belong on a Rolex sports watch. At VariLeer, we believe there’s no reason to limit your watch’s potential.
In 2022, after receiving requests from Omega Speedmaster owners, we began designing straps for this iconic watch, also known as a “strap monster” among enthusiasts, the Speedmaster deserved its own perfectly tailored leather straps. By the end of that year, we proudly launched our first curved end leather straps for the Speedmaster, offering owners a whole new way to enjoy their timepieces.
Our defining values
Craftsmanship
Every strap is handmade by skilled artisans using the finest Italian leather. We focus on the details to create a strap that’s not only beautiful but also durable and comfortable.
Personal attention
As a small, dedicated company based in the Netherlands, we pride ourselves on offering personalized service. We value close relationships with our customers, ensuring that you receive the highest quality and care with every order.
Integrity
Your satisfaction is our priority. If a strap doesn’t meet your expectations, we’re committed to making it right.
What customers say about us
Below is a small selection of the wonderful feedback we've received from our customers. We are grateful for all of your experiences and appreciate every review!